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Written by tinfoil
on
Monday, 11 September 2006 20:30
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Guardian Unlimited: Apple has added ever
more extras to its digital music-player in a bid to stem falling sales.
But fears are rising that the device is now too common to be cutting
edge.
The iPod, the digital music player beloved of everyone from
Coldplay's Chris Martin to President George Bush, is in danger of
losing its sheen. Sales are declining at an unprecedented rate.
Industry experts talk of a 'backlash' and of the iPod 'wilting away
before our eyes'. Most disastrously, Apple's signature pocket device
with white earphones may simply have become too common to be cool.On
Tuesday the eyes of iPod-lovers the world over will be on Steve Jobs,
the co-founder and chief executive of Apple, when he seeks to allay
fears that it could follow Sony's tape-playing Walkman into the
recycling bin of history.
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